Five core elements of website construction
If enterprises want to implement network marketing, they first need to make websites. The website is composed of many Web pages, and the design of these pages directly affects whether the website can be welcomed by users. To judge whether a homepage design is good or bad, we should consider it comprehensively from many aspects. We should not only see whether it is vivid and beautiful, but also see whether the website can maximize the consideration for users.
3. Product oriented principle
The most important purpose and function of website production is to display products. The main purpose of customers visiting the website is to have a deep understanding of products and services. The value of the website is to flexibly display product descriptions, pictures and even multimedia information to users. Even a website with simple functions is at least equivalent to a product promotional material that can be updated at any time. Outdated product information or incomplete product information not only cannot promote sales, but also affects customer confidence. When visiting the website, customers are not concerned with personal information, but what kind of products can be provided and what are the advantages of the products. Therefore, taking the product as the core is a primary prerequisite for the success of the website.
Product information should generally include the following aspects: product name, product specification, product use, product characteristics, product certification and product pictures. Secondly, product specifications, product uses, product characteristics and other information should be described in as much detail as possible.
4. Based on the principle of strong information interaction ability of the website
If a website can only provide visitors to browse, but cannot guide visitors to participate in part of the construction of website content, then its attraction is limited. Only when visitors can easily exchange information with information publishers can the charm of the website be fully reflected. The design of the virtual forum launches various discussions on products among product users, product users and product development managers. Online marketers can also use this to collect market information and develop effective marketing plans. The feedback information of website consumers is directly published on the Internet, which can attract consumers to visit the website, and thus form a fixed relationship with customers.
When customers find products they are interested in online, how can they make inquiries and feedback on the products in a timely manner? This can be achieved not only by electronic mail. The website should provide corresponding information feedback modules, so that customers can easily and quickly inquire about or give feedback on one or more products. At the same time, the business staff of the enterprise should be able to timely check and respond to customer feedback information: each business department or business staff should be able to conveniently manage customer information and feedback information for the products they publish. Through the website, customers can be provided with various online services and help information, such as FAQs, detailed contact information, online filling in the form for help, and real-time answering customer inquiries through chat. At the same time, using the website can also achieve the purpose of promoting customer relations, such as attracting users to participate by issuing various free mailing lists, providing prize winning quizzes and other ways. Users' feedback information can be obtained through the online questionnaire on the website, which is used for product survey, consumer behavior survey, brand image survey, etc. It is an effective survey tool to obtain first-hand market information.
5. Based on perfect retrieval ability
For a website, how to reasonably organize the information content to be published so that visitors can quickly and accurately find the information they are looking for is the key to the success of a website content organization. If the structural design of the website can't make customers find the information they need conveniently and quickly, no matter how good the design is, it can't attract long-term customers. Even if it attracts him to the homepage of the website, his visit will be interrupted in the future. In order to achieve the above design goals, some websites have designed information index and directory index on their web pages. Users can quickly find the information they are interested in.
Therefore, in order to make the website content practical, a website with a certain scale must provide a retrieval function to facilitate users to find the information of this website. In order to create convenient conditions for visitors, web designers often design web content into a tree structure to facilitate vertical query. From the home page, visitors can go deep into all the "tree right" and "treetop" information. In addition, you can also design a search system so that visitors can easily find relevant content. The website search system should be designed to allow visitors to enter from any page. At the same time, every page of the website should be designed with a link to "return to the home page" to facilitate visitors to return to the "trunk".
